• Full featured content management system enables the customer to update every element in the site.
• The site features advanced memberships, controlling discounts in the shop and the content that is being shown throughout the website.
• Customers can earn points which they can use for discount or get a higher chance to win prizes.
• The site was awarded with two silver IMC-European Awards and a silver Esprix award in 2008. They were awarded for the concept, but obviously execution is also important.
• Due to the enormous success of this site, Heineken International decided to roll out a similar concept around the world, of which Club BeerTender Russia is the first example.

Type of assignment:
Commisioned by ISM eCompany. I was the lead developer for the team on this project. The site was built in ISM's CMS, using vb.net, sql & xslt (among others).